Spec concepts · unsolicited · not affiliated
Content that turns into chats and orders.
Instagram, TikTok, Meta ads and websites for Lagos brands. You see a free concept before you pay.
Spec concepts · unsolicited · not affiliated
- ₦0for your first concept
- 2working days to reply
- 1point of contact, start to finish
- 14days' notice to stop. No lock-in.
See it. Then decide.
Unsolicited concepts, made to show the thinking. Not client work. Brand names and logos removed.
Before and after
- 1Before: a price range sits above the selected price, so two prices compete for attention.
After: one price that updates as you choose. - 2Before: size and scent are hidden in dropdown menus.
After: tap buttons that show every option at once. - 3Before: the Buy button is outlined, like the add-to-bag buttons further down the page.
After: one solid Buy button, with delivery details right under it.
- 1Before: different bottles share one generic name, so shoppers can't tell them apart.
After: every bottle gets its own name, size and a two-line description. - 2Before: the category label is dark on near-black and barely visible on a phone.
After: a clear category label that reads at a glance.
Campaigns
The 3pm Desk Drop.
Office delivery, named and scheduled.
- Hook
Monday
Wednesday
For teams
The Lunchbox Club.
A school-term snack plan for parents.
- Hook
Monday
Wednesday
Friday
Wash day, mapped.
One step per post. Every step links to a product.
- Hook
Step 1
Step 3
Mid-week
Concept deck
Fresh on Friday.
A dated weekly drop that gives shoppers a reason to come back.
Cover
The plan
How a drop looks
Product photos are licensed stock standing in for real products. Full concepts go privately to the brand concerned.
How Lagos actually buys.
- WhatsApp is the checkout.Every post ends with a clear path to a chat, with a ready-made first message.
- Show the price in naira."DM for price" adds a step. A visible price lets people decide before they message.
- Answer fast.Saved replies for price, sizes, delivery and payment, so no one waits.
- Make delivery feel safe.Areas, fees and timelines up front. Show real packing and dispatch.
- Time it to payday.Bigger offers around payday (often month-end). Smaller treats mid-month.
We measure what pays.
Likes are nice. Chats and orders pay the bills.
- 48,200Reach
- 612Saves
- 388Shares
- 214WhatsApp chats started
- ₦561Cost per chat
₦120,000 ad spend - 19%Chat to order
41 orders
WhatsApp chats per day, days 1 to 14 · example
- The routine carousel got the most saves: make two more
- Creative B costs least per chat: move most of the budget there
- Average order is ₦18,400: test a bundle at ₦25,000
See all 11 metrics
Eleven numbers, each with a job
Study. Shape. Make. Measure.
Your site, prices, reviews and rivals, on a phone, in naira.
One idea and one line, tested against real products.
Posts, Reels, pages and copy, finished and on-brand.
A short weekly report and the next decision.
Three ways to start.
Social & ads
A monthly plan for Instagram, TikTok and Meta ads.
- Content plan and scripts
- Edited Reels and carousels
- Ad tests and a weekly report
Website fixes
Clearer product pages that lead to an order.
- One price, clear options
- Product names and descriptions
- Speed and search basics
Launch concept
One idea across posts, ads and site.
- Name, line and visuals
- Rollout calendar
- Creator brief
- 01 Free conceptA short PDF. Usually within a week.
- 02 Paid sprintFixed scope and price. One to two weeks.
- 03 MonthlyOnly if it's working. 14 days' notice to stop.
Jeremiah Umoh
Founder. You work with me directly, from first idea to final report. New studio, careful work, no inflated promises.
Straight answers.
Is the spec concept really free?
Yes. It's a short PDF with the idea, a few designs and the reasoning behind them. There's no cost and no obligation, and you can say no thanks at any point.
Have you worked with other brands?
Odeyra is a new studio, so I won't pretend otherwise. The concepts on this page are unsolicited and unpaid. They exist so you can judge the thinking and the craft before you spend anything.
Who actually does the work?
I do: research, strategy, writing and design. Where a project needs a photographer, a creator or a developer, I'll tell you upfront who they are and what they cost.
Do you run the ads too?
Yes. Ads run from your own Meta account, so you keep the data and the ad history. You pay Meta directly; our fee is separate.
Can you guarantee sales or followers?
No honest studio can. I guarantee the deliverables, the deadlines and clear reporting. Any projection I share is labelled as an estimate.
Do we sign anything, and how is payment handled?
Yes: a short, plain-English agreement covering scope, timeline, fees, revisions, ownership and cancellation. First projects use a deposit and a balance on delivery, and you get a proper invoice every time.
Is there a minimum contract?
No. Monthly work can stop with 14 days' written notice, and you keep everything you've paid for.
Who owns the work?
You do, once it's paid for. I'd like to show it in my portfolio, but only if you're happy with that.
Will you appear in our videos?
I direct, write and edit. On camera, it works best with you, your team or a creator you choose.
Where did you find our contact details?
From your public website or business profile. If you'd rather not hear from me, say so and I won't contact you again.
Let's see what your brand could look like.
Your brand and one thing to improve. I reply within two working days.
hello@odeyra.com
Social, done properly.
Each format has a job. We plan around the job.
Reach new people
Get saved and shared
Close the sale
One your team can keep
Pay for what works
Real faces, real use
Instagram's head, Adam Mosseri, said in January 2025 that watch time, likes and sends (shares by DM) are the top three ranking signals, with sends counting more for reaching people who don't follow you (source). We write for all three.